Free tool for machine shops

"So, what does your shop do?" Say it in one line

When a buyer asks, most of us ramble about machines and years in business. A good one-liner makes them lean in instead. Pick who sends you work, tap the lines that fit, and change the words until it sounds like you.

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Who sends you work?

Pick your main buyer. The lines below change to fit them.

Other machine shopsThey send you overflowOEMs and engineersThey need parts made to printStartups and inventorsThey need a prototype or a small runPlants, farms and contractorsThey need repairs and replacement parts

The problem

Open with the pain your buyer feels, so they think "that's me."

Your plan

What your shop does that fixes it. Keep it short.

The result

The happy ending they actually want. Tie it back to the problem.

Got one you like? Now put it to work

Say it out loud to someone who doesn't know your shop. Ask them what they think you do.
Put it at the top of your homepage, so a buyer knows in seconds if you're a fit.
Use it in your LinkedIn headline, your email signature, and on the back of your business card.
Teach it to your team, so everyone answers "what do you do?" the same way.

Want it on a site that brings in quote requests?

I build websites for machine shops that open with a line like this, show buyers what you can hold, and make the quote request easy.

See how it works →

Built on Donald Miller's one-liner from Building a StoryBrand. Thanks, Don.